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通信
Reaching and influencing audiences can be difficult without strategic communications planning. 趣赢平台’s award-winning communications team offers clients creative, 数据驱动的, high-impact health promotion messages through multiple media channels, 事件, 和合作伙伴, encouraging positive health behaviors for targeted populations.
概述
趣赢平台’s research-driven approach leads to insights that guide the development of innovative and effective campaigns and programs that reach audiences to raise awareness and change behavior. We tailor our evidence-based communication strategies and tactics to meet the specific needs and priorities of the audiences we seek to reach and ensure that we are inclusive, 准确的, 在对听众讲话时表现出尊重.
Our award-winning team includes experts in the fields of communication and health behavior 理论, 研究方法, 战略传播规划, 社会营销, 数字和社交媒体, 多媒体资料开发, 合作开发, 活动策划, 和评估.
我们的专业知识
内容和产品开发
Our proven 内容 and product development processes ensure that we deliver high-quality, high-impact information to our clients’ target audiences. 以我们的传播策略为指导, we create message frameworks that ensure the multiplatform 内容 we create aligns with our clients’ goals, 目标, 和品牌. We are skilled at translating research results into framework-aligned digital first 内容 and products that resonate with the target audiences our clients seek to reach. 认识到年龄的重要性, 性, 性别认同, and cultural or religious heritage is at the core of the communications support we provide to our clients. We are plain language and clear communication experts and have extensive experience in developing culturally competent communication strategies, 内容, 并向各种受众提供产品.
合作伙伴参与
Partnership 参与ment is a core competency of our communications team. 我代表我们的客户, 我们已经用我们成熟的合作模式来审查, 参与, 管理, 并维持与数百个组织的关系, 包括联邦, 状态, and local agencies; sports leagues; private industry; community-based nonprofits and faith-based organizations; and individual influencers. 我们在全国动员了伙伴关系, regional and community levels that have raised awareness, 增强知识, 改变了行为.
研究与策略
Our researchers and communication strategists bring data, 理论, and experience together to provide actionable audience insights that inform communication program and campaign plans. We use our expertise to gather audience insights that serve as the roadmap for our communications efforts. 我们进行文献综述, 环境扫描, 利益相关者的采访, 焦点小组, 社会网络分析, 社交媒体监控, and surveys to assess the impact of communication campaigns and health education programs on knowledge, 的态度, 和行为. We monitor the implementation of campaign or program activities to guide refinements to messaging or strategy. 我们评估影响, 描述成功, 记录经验教训, 证明责任, 提高知识水平. We combine the data we gather and analyze with communication 理论 and best practices to develop communication strategies that get results. 设计思维的启发, we consider what the data show that audiences want while challenging assumptions and redefining problems to uncover new opportunities to reach and influence those audiences.
传统和社会媒体推广
趣赢平台 is pioneering digital media strategies to reach our clients’ audiences, 包括研究参与者. Our tactics help leverage the power of social networks to 参与 target audiences, 分享信息, 生成的对话, 鼓励行为改变. We offer the following services: digital audience analysis, 研究招聘, 内容开发, 影响力营销, 在线广告, buzz监控, 评估及报告, 以及社交媒体平台的开发和管理.
的见解
与我们的专家深入探讨
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的角度来看
韦斯特@ AAPOR 20242024年5月
趣赢平台的专家们兴奋地前往5月15日至17日的亚特兰大, 2024, for the American Association for Public Opinion Research (AAPOR) 79th Annual Conference. 我们自豪…
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专家访谈
我们如何弥合公共卫生知识的差距?2023年8月
在这个媒体饱和和两极分化的时代, wrong information can flourish with a detrimental impact on public health. 了解为什么人们相信未经证实的…
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期刊文章
Longitudinal associations between receiving e-cigarette price promotions and subsequent e-cigarette use among U.S. 年轻的成年吸烟者发表在
138,成瘾行为
2023年1月
M. 阿,Elhabashy.A. Wackowski, M. Mercincavage R. Cruz-Cano, M.H. Abadi J.E. Ozga C.A. 斯坦顿等人.
DOILink for: Longitudinal associations between receiving e-cigarette price promotions and subsequent e-cigarette use among U.S. 年轻的成年吸烟者
项目
继续阅读
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国家统计与分析中心
增加安全带使用的最佳途径是什么?